Spotify: Why It’s Been So Successful and What it Needs to do Next

I enjoyed my time with Spotify

Music Industry Blog

I first spoke to the guys at Spotify a good few months ago and I have to confess to thinking at the time that they were just another digital music start-up.In fact, it was worse than that, I thought they were potentially another doomed digital music start-up if they didn’t revise their strategy.

On the face of it Spotify doesn’t actually have that much to offer.The discovery, programming and community features are next to non-existent in comparison to the feature rich functionality that the current next-wave of digital music services such as imeem, Pandora, Last.FM and Comes With Music are offering.Added to that the core of the business model seemed to be a 9.99 monthly subscription for non-portable streaming music rentals (with an ad supported layer that appeared to be a customer acquisition tool).In short, it was the increasingly defunct premium subscription model that Napster, Yahoo…

View original post 458 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s